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I am Ph.D. Candidate in Marketing at Rotman School of Management, University of Toronto. I also received my doctoral degree in Mathematics from University of Toronto.  My research focuses on quantitative marketing. Broadly, I am interested in explaining consumer behavior evidence by analytical models through game theory or empirical structural approaches. I will be available at 2017 Summer AMA Conference at San Francisco, CA.

Shervin Shahrokhi Tehrani

MY LATEST RESEARCH

Value of Perfect Information for Exploring, A New Heuristic Approach To Dynamic Choice Models (JMP)

Selling your product through competitors' outlets: channel strategy when consumers comparison shop (Forthcoming Marketing Science)

Rotman School of Management

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