About Me

I am Ph. D. Candidate in Marketing at Rotman School of Management, University of Toronto. I also received my doctoral degree at Mathematics from University of Toronto in 2012. I proved the conjecture by C. Faber and G. van der Geer at my dissertation. I am interested in modeling human behaviors in the market through theoretical and structural approaches.

As a theorist, I am particularly interested in uncovering strategic issues in designing optimal retailing channel structures and firms’ advertising and price targeting strategies. In my dissertation, I am working on learning models, exploration-exploitation tradeoffs in the multi-armed bandit process, and individual’s bounded rationality in a decision-making process under uncertainty. We propose a new decision process, called VPI, to capture consumers’ choice behavior in a more pragmatic way in a multi-armed bandit process.

Recently, I have started to investigate about social influence impacts on consumers’ attention, choice, and herding behaviors. My research is published in leading marketing journals including Marketing Science. My works have been presented at the ISMS Marketing Science, SICS, Frank M. Bass UTD FORMS Conference, BIOMS conferences. I am also interested in playing chess, cooking, and reading about History in my free time.